Beat the Heat

This project began when our eco-system reached temperatures with scorching weather exceeding Coachella Valley’s normal high temperatures. 

The Founder of Eternal Love is no stranger to how heat can affect you when you are under it for long periods of time. He is an electrician by trade and spends long hours working under the hot sun. During this time, he developed an empathy for others that not only live in this heat, but work in it. He is also a tremendous “Animal Lover” partial to dogs since he too is a dog owner. And, in observing the need for water in individuals, he simultaneously thought of their pets as well. 

So, together with his three children he would spontaneously hand out water and ice to individuals or animals in need. Often times, he and his children would run behind Post Office workers while delivering mail, UPS, FedEx workers and any other individual they would see in passing serving the community in the excruciating heat. 

In conjunction with assisting blue collar workers, he also has a heart towards derelict (homeless) individuals. While going to the grocery store, getting gas or doing normal daily errands, he would stop along the way and buy ice and water for derelict individuals he saw and their pets. 

Never feeling that there was a time and place for this desire to “help” he has been know to stop eating on the Strip in Palm Springs to run from his table if he saw a derelict individual hot just to give them a cup of water or ice straight from his table. 

He never did it for selfish gain but for self-fulfillment, to assist and put a smile on someone’s face letting them know “somebody” cared. 

With this desire to “help” those in need Eternal Love’s 1st project was born - “Beat the Heat”.